Not many brands have the trademark indonesia konsultan patendo, even though they see the potential in the Indonesian market. It’s a common misconception for international brands with worldwide reach to exclude Indonesia from their scope. However, Indonesian law also mentions that all brands need to register under the Indonesian intellectual property law. This includes all foreign brands that are already household names.
How trademark Indonesia can benefit your business
Being one of the most populous countries in the world, having a product or service in Indonesia means you’re exposing your brand to almost a tenth of the world population. Even if you’re not a well-known foreign brand, you still can make your name in the country.
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Registering in Indonesia also supports your position in the international market. The country has adopted Madrid law which may help your application to another country. If you have a product or brand trademarked in Indonesia, you can apply for an International trademark. As that is the most important take from being part of the Madrid protocol.
Is the registration process difficult?
Technically, the process is far from difficult. But it sure can take months to complete. At the earliest, you should expect no less than six months since you apply. A good agent can guide you through the process. They will provide you with the information that you need to know. As they are professionals in the field, they understand the field better.
In case you’re a local, having an agent also can help you go through the right channels. You only need to provide the necessary documents in Bahasa Indonesia both in print and digital copies.
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These documents cover your basic information, the company information, and the detail of the item you plan to trademark. If you’re submitting a trademark for a product or logo, you need to include the detailed picture in JPG form. However, you can’t put too many details on the application.
Challenges you meet
Registering for the trademark is not without challenge. The primary issue is time. If you’re working in a fast-paced business, you need to do things fast, but registering a trademark can take up to 24 months after you submit your application.
Another issue with time is that you have to submit all paperwork within the timeframe that the directorate general has announced. Failure to comply means you have to restart the process all over again.
Other than the time, you also need to be aware that the directorate general may deny your application at any time. If the examiner finds you have several similarities with another brand, in name or logo, they may deny your application. Another case is if they found a discrepancy between the information you submit and the actual item.
Despite the challenges, registering a trademark Indonesia is worth the time and effort. You can expand your business and reach millions more customers. And most importantly, you can apply for an international trademark since Indonesia is part of the Madrid Protocol since 2018.
